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Bespoke Systems

Software - Bespoke Location Intelligence Technology. For your unique business.

Gamma Labs have designed, built and hosted location intelligent software solutions since 1993. Our broad, sectoral experience and code libraries mean that we can create exceptional bespoke technology that can revolutionise your business.

Our loyal clients bear testimony to our continued excellence and dedication to customer service, research and innovation. To appreciate our flexibility, read on to discover a selection of our diverse software projects.

Peter Finch - Photo

“To understand our capabilities, here are a selection of our favourite software solutions, delivered, hosted and supported by our development team.”

Peter Finch – Chief Technology Officer

Mapping Improvements in Customer Support Calls

Client

A Major International Telecoms company

Challenge

Customer Care operators needed better information on network issues and expected resolutions.

Solution

Map-based customer care tool with address geocode API and network sites mapped with status info easily accessible.

Outcome

Client’s customer care operations were significantly improved.

“Gamma’s capabilities in the delivery of location-based services over the Internet are exceptional.”

Reporting Audience Reach for Outdoor Advertising Sites

Client

Major International Outdoor Media Company

Challenge

Automate reporting of campaign coverage information for site bundles based on demographic and business locations.

Solution

Custom location intelligence system with integrated reporting templates and site selection tools. 

Outcome

System is central to client’s site marketing and profiling operations and has been further enhanced with additional developments. 

“In Out of Home Advertising, while size matters, location is also of prime importance. Gamma’s system, InSite, enables us to intelligently build superior, targeted poster campaigns for our clients. InSite’s powerful reporting tools mean our clients can clearly visualise how their campaigns work on the street, delivering the target audience. Gamma have always been extremely pleasant to work with, and their flexibility and eagerness to deliver a finished product that fully met our exacting requirements, is unsurpassed.”

Finding the Best Retail Locations on the Island of Ireland

Client

Major Supermarket Chain 

Challenge

Produce Profile Reports and Sales Forecasts for Any Prospective Store Location

Solution

Fully hosted Site Assessment Platform incorporating Templated Reports, Forecasting Tools and Local Market Data 

Outcome

Client uses system is evaluation of every new store development and refurb to support decisions and provide market profiles

“I have been impressed by the amount of demographic as well as site information available, and the Storecast™ tool has saved me countless hours of checking census returns and road traffic information. Gamma has been proactive in providing initial training to all my team, as well as continued ongoing support and development of the tool, and I have been particularly impressed with their `can-do` attitude to queries and suggestions.”

Development and maintenance of specialist hosting environment for Address Matching Platform

Client

Major Luxury Goods Brand

Challenge

With customers around the world through various online and retail outlets, the client had difficulty in getting a single view of customer due to the complexity of the data including language, addressing, product and currencies. 

Solution

The Precisely/Gamma cloud native data cleaning and customer segmentation solution allows sales information to be centralised, stored, sorted, and segmented to provide a comprehensive picture of the client’s customer base to keep them informed of future offers. 

Outcome

The solution delivers a more complete view of customers, with a better understanding of their value to the company. It also allows more focused communication as the customers’ needs are better understood and the customer experience is greatly improved.

‘’The Precisely/Gamma solution allows sales information to be centralised, stored, sorted, and segmented to provide a comprehensive picture of their customer base to keep them informed of future offers.” 

Routing Trucks and Calculating Delivery Costs

Client

Major Building Supplies Company

Challenge

Automate calculation of costs from depots to customer sites and select best route to bring heavy vehicles

Solution

Custom Route Optimsiation Platform with client sites added and costing engine combined with address find API. 

Outcome

Quotations became frictionless and pricing far more accurate. Deliveries were more reliable. 

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