Case Study: Geo-Marketing
The Client: A global automobile manufacturer and distributor.
The Challenge: To improve response rates on direct mail
campaigns.
The Solution: Location intelligent targeting leveraging historic sales data and neighbourhood profiling analysis, leading to the targeted address list provision.
The Requirement
The client required a spatial analysis of sales patterns derived from historic sales information. This was to be carried out at the dealer level so that they could make a location intelligent decisions to create specifically targeted marketing campaigns.
The Solution
Trends, spending patterns and catchment groups could then be explored, identified and analysed.
Based on an assessment of the location patterns, we were able to identify the neighbourhoods that would most likely yield good results from a direct mailing campaign.
