Case Study: Gap Analysis
The Client: A global automobile manufacturer and distributor.
The Challenge: To geographically optimise their national dealer network through recommendations for openings, closures and redevelopments.
The Solution: Through identifying gaps and opportunities in the clients’ network, Gamma created a retail network development strategy that was logical, unbiased and based on the best market data. It is currently being implemented by the client.
The Requirement
The client wished to evaluate its current retail network and devise a rational strategy for optimisation, including new openings, redevelopment and closure.
To identify existing sales patterns, a geocoding of their historic customer sales data was required. This data was mapped and combined with proprietary spatial market data from Gamma.
The Solution
Gamma pinpointed the client’s customer data using our proprietary spatial data and our custom location intelligence software.
This data was then used to determine the client’s current market position, determining the brand’s market share in each area.
